Video gaming and Social Media Marketing May Help Stop HIV in At-Risk Gay Men


Pic: Jonathan Kitchen/Getty Images

Long afterwards the peak with the American

AIDS

crisis,

HIV

continues to be an issue among gay males, who happen to be clinically determined to have the disease for a price “more than 40 occasions that ladies and more than 44 instances regarding some other men,” as a
present paper
into the

Diary of Medical Online Analysis

explains. The report, a survey of numerous tech-driven ways to decrease the price of

HIV

inside at-risk population, factors toward the new generation of (ideally) efficient


treatments.

There are lots of interesting options planned, because learn’s
pr release details
:


One interactive site, Sexpulse, created by health professionals and computer boffins to focus on males who look for sexual partners on the web, effectively reduced high-risk sexual actions. Another website, Stick With It! (

KIU

), used video gaming to help reduce costs of unprotected rectal intercourse. A 3rd effort, an online game, aided mitigate pity experienced by some teenagers with gender with guys, though the lowering of high-risk intimate behavior wasn’t statistically


significant.

The task listed here is significantly less about

what

information to produce, since the fundamentals of just how

HIV

and

AIDS

work were very well-publicized at this point, than how-to deliver it, since just explaining that a conduct is actually hazardous might be perhaps not enough to evolve


it.

It is critical to explain this doesn’t just connect with homosexual guys; folks participate in a number of unsafe habits, from substance abuse to overeating to smoking to using inactive lifestyles, despite having been told they truly are harmful. For this reason issue of getting people to generate better choices is an enormous part of worry for public-health scientists — creating a very good behavior input could be an extremely challenging course of action. (we’re going to be posting an extended, much more in-depth article on this subject topic


quickly.)

Several of the most helpful methods logically target social networking sites â€” peer pressure tends to impact united states in ways various other appeals typically dont. This is borne in the


review:


On social networks for example fb and Twitter, prominent individuals can spread

HIV

-prevention communications to their pals and fans. The sharing of real information about

HIV

screening via trustworthy resources on a social networking seemed to boost requests for

HIV

screening systems, one learn discovered. Another study found that utilizing view leaders to share

HIV

-prevention information via social networks may boost evaluating costs and bolster condom usage during rectal intercourse with partners discovered


on the web.


It really is a very unusual quirk of human being thought that packing the same old information in a slightly various means can result in a lot better outcomes. Luckily, specialists are beginning to capitalize on


this.

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